gogo
Amazon cover image
Image from Amazon.com

Electronic commerce 2006 : a managerial perspective / Efraim Turban ... [et al.] ; with contributions by Rajiv Kohli, Christy Cheung, Linda Lai.

Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Description: xl, 792 p. : ill. ; 29 cmISBN:
  • 9780131854611 (hbk.) :
  • 0131854615
Subject(s): DDC classification:
  • 658.872 TUR
LOC classification:
  • HF5548.32 .E34 2006
Incomplete contents:
Part 1.Introduction to e-commerce and e-marketplaces -- 1.Overview of electronic commerce -- 2.E-marketplaces: structures, mechanisms, economics, and impacts -- Part 2.Internet consumer retailing -- 3.Retailing in electronic commerce: products and services -- 4.Consumer behaviour, market research, and advertisement -- 5.B2B-commerce: selling and buying in private e-markets -- 6.Public B2B exchanges and support services -- 7.E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals -- Part 4.Other EC models and applications -- 8.Innovative EC systems: from e-government and e-learning to C2C -- 9.Mobile commerce and pervasive computing -- Part 5.EC support services -- 10.E-auctions -- 11.E-commerce security -- 12.Electronic payment systems -- 13.Order fulfilmlent, eCRM, and other support services -- Part 6.EC strategy and implementation and global EC -- 15.E-commerce strategy and global EC -- 15.Economics and justification of electronic commerce -- 16.Launching a successful online business and EC project -- 17.Legal, ethical, and societal impacts of EC.
Summary: Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUR (Browse shelf(Opens below)) 1 Available 202473
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUR (Browse shelf(Opens below)) 1 Available 202476
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUR (Browse shelf(Opens below)) 1 Available 202478
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUR (Browse shelf(Opens below)) 1 Available 202475
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.872 TUR (Browse shelf(Opens below)) 1 Available 202474

Previous ed.: 2004.

Includes bibliographical references and index.

Part 1.Introduction to e-commerce and e-marketplaces -- 1.Overview of electronic commerce -- 2.E-marketplaces: structures, mechanisms, economics, and impacts -- Part 2.Internet consumer retailing -- 3.Retailing in electronic commerce: products and services -- 4.Consumer behaviour, market research, and advertisement -- 5.B2B-commerce: selling and buying in private e-markets -- 6.Public B2B exchanges and support services -- 7.E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals -- Part 4.Other EC models and applications -- 8.Innovative EC systems: from e-government and e-learning to C2C -- 9.Mobile commerce and pervasive computing -- Part 5.EC support services -- 10.E-auctions -- 11.E-commerce security -- 12.Electronic payment systems -- 13.Order fulfilmlent, eCRM, and other support services -- Part 6.EC strategy and implementation and global EC -- 15.E-commerce strategy and global EC -- 15.Economics and justification of electronic commerce -- 16.Launching a successful online business and EC project -- 17.Legal, ethical, and societal impacts of EC.

Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.

Powered by Koha