Electronic commerce 2006 : a managerial perspective / Efraim Turban ... [et al.] ; with contributions by Rajiv Kohli, Christy Cheung, Linda Lai.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Description: xl, 792 p. : ill. ; 29 cmISBN:- 9780131854611 (hbk.) :
- 0131854615
- 658.872 TUR
- HF5548.32 .E34 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUR (Browse shelf(Opens below)) | 1 | Available | 202473 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUR (Browse shelf(Opens below)) | 1 | Available | 202476 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUR (Browse shelf(Opens below)) | 1 | Available | 202478 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUR (Browse shelf(Opens below)) | 1 | Available | 202475 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUR (Browse shelf(Opens below)) | 1 | Available | 202474 |
Previous ed.: 2004.
Includes bibliographical references and index.
Part 1.Introduction to e-commerce and e-marketplaces -- 1.Overview of electronic commerce -- 2.E-marketplaces: structures, mechanisms, economics, and impacts -- Part 2.Internet consumer retailing -- 3.Retailing in electronic commerce: products and services -- 4.Consumer behaviour, market research, and advertisement -- 5.B2B-commerce: selling and buying in private e-markets -- 6.Public B2B exchanges and support services -- 7.E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals -- Part 4.Other EC models and applications -- 8.Innovative EC systems: from e-government and e-learning to C2C -- 9.Mobile commerce and pervasive computing -- Part 5.EC support services -- 10.E-auctions -- 11.E-commerce security -- 12.Electronic payment systems -- 13.Order fulfilmlent, eCRM, and other support services -- Part 6.EC strategy and implementation and global EC -- 15.E-commerce strategy and global EC -- 15.Economics and justification of electronic commerce -- 16.Launching a successful online business and EC project -- 17.Legal, ethical, and societal impacts of EC.
Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.