Cases in global marketing strategies. / (Record no. 6226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02076cam a2200385 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0007716499 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180923142025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040303s2004 xxua 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004105478 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780618310609 (pbk.) : |
| Terms of availability | No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0618310606 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC) 2004105478 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Language of cataloging | eng |
| Transcribing agency | Uk |
| Modifying agency | Uk |
| -- | StDuBDSZ |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 JEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jeannet, Jean-Pierre. |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in global marketing strategies. / |
| Statement of responsibility, etc. | Jean-Pierre Jeannet, H. David Hennessey. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, ca. [150] p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Case 1: Notes on the world -- Case 2.: Note on the competitors inthe OTC drug industry -- Case 3: Note on OTC brands -- Case 4: CIBA self medication -- Case5: Interactive computer systems corp -- Case 6: ICI Paints (B): considering a global product organization -- Case 7: Gillette International's TRAC II -- Case 8: Make youself heard: Ericsson's global product campaign -- Case 9: Delissa in Japan (Revised) -- Case 10: Marriott International: global account management -- Case 11: Hewlett-Packard: global account management -- Case 12: Xerox corporation: global account management -- Case 13: tonernow.com: a dotcom goes global -- Case 14: EURO RSCG worlwide: global brand management in advertising -- Case 15. ABB flexible automation (A): global strategy for the millennium -- Case 16. ABB flexible automation (B): global strategy for the millennium -- Case 17: A note on the robotics and flexible automation industry (1999). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| Form subdivision | Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| -- | Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hennessey, Hubert D. |
| 710 0# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Hennessy, Hubert David. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10274637 |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 041005 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 05/10/2004 | 31.00 | 2 | 658.848 JEA | 122592 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 05/10/2004 | 31.00 | 7 | 658.848 JEA | 122591 | 24/02/2020 | 1 | 31.00 | 14/08/2017 | Long Loan | 03/02/2020 | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 22/02/2005 | 31.00 | 2 | 658.848 JEA | 122171 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan |