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Strategic management for hospitality and tourism / Fevzi Okmus, Altinay, Levent, Chathoth, K.

By: Contributor(s): Material type: TextTextPublication details: Oxford: Butterworth-Heinemann, 2010.Description: xiv, 333p. ; 24cmISBN:
  • 075066522X
  • 9780750665223
Subject(s): DDC classification:
  • 647.940684 OKU
Contents:
Part 1: Introduction to strategy--Introduction to strategic management--Strategic management in hospitality and tourism. Part 2: Strategy Cantext--The hospitality and tourism industry context--The organisational context. Part 3: Strategy Content--Business level strategies--Corporate level strategies--Network-level strategies. Part 4: Strategy Process--Strategy formation-strategy formulation and implementation--Strategy implementation and change. Part 5: Synthesis--Conclusions: relating content, context and process. Part 6: Case studies--Ocean park: In the face of competition from Hong Kong--Six flags: Is recovery on the horizon?--The Implementation process of a revenue management strategy in Britco Hotels--Global hotels and resorts: Building long-term customer--Entrepreneurship and leadership in hospitality: Insights and implications for hospitality and tourism education--Index.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940684 OKU (Browse shelf(Opens below)) 1 Available 209961
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940684 OKU (Browse shelf(Opens below)) 1 Available 209962
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940684 OKU (Browse shelf(Opens below)) 1 Available 209963

Includes Index (329-333).

Part 1: Introduction to strategy--Introduction to strategic management--Strategic management in hospitality and tourism. Part 2: Strategy Cantext--The hospitality and tourism industry context--The organisational context. Part 3: Strategy Content--Business level strategies--Corporate level strategies--Network-level strategies. Part 4: Strategy Process--Strategy formation-strategy formulation and implementation--Strategy implementation and change. Part 5: Synthesis--Conclusions: relating content, context and process. Part 6: Case studies--Ocean park: In the face of competition from Hong Kong--Six flags: Is recovery on the horizon?--The Implementation process of a revenue management strategy in Britco Hotels--Global hotels and resorts: Building long-term customer--Entrepreneurship and leadership in hospitality: Insights and implications for hospitality and tourism education--Index.

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