Service mining : framework and application / Wei-Lun Chang. [electronic resource]

By:

Chang, Wei-Lun [author.]

Material type: Text

TextSeries: 2013 digital library | Quantitative approaches to decision making collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Edition: First editionDescription: 1 online resource (xi, 104 pages)ISBN:

9781606495759

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: No titleDDC classification:

658.812 23

LOC classification:

HF5415.5 .C427 2014

Online resources:

Click to View

Contents:

1. Framework and opportunities of service mining -- 2. Mining customer value on services -- 3. Mining the price of service -- 4. Mining cooperation of services -- 5. Mining services in customer relationship -- 6. Discovering service failure and recovery -- 7. Mining service brands -- 8. Toward service idealism -- Conclusion -- Notes -- References -- Index.

Abstract: The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance revenue through service. In particular, companies increase revenue through IT-based services. The new type of service, e-service, has several features such as being mobile, flexible, interactive, and interchangeable. Additionally, e-services have much to offer in terms of overcoming obstacles faced by a traditional services industry. The concept of service science, which was proposed by IBM, combines several issues into traditional service management, such as the disciplines of technology and engineering. While service science provides an avenue for future service researches, the specific research areas from the IT perspective still needs to be elaborated. This book introduces a novel concept, service mining, to address several research areas from the viewpoints of technology, model, management, and application. Service mining is defined as "a systematical process including service discovery, experience, recovery, and retention to discover unique patterns and exceptional values within the existing services." The goal of service mining is similar to data mining, text mining, or web mining--it aims to "detect something new" from the service pool. The major difference is the feature of service is quite distinct in its mining target such as data or text. In other words, service is a process of value co-creation and difference in the perception of various customers. In the concept of service mining, the target is not only the traditional services but also IT-based services. Service mining is a branch under the big umbrella of service science. The goals of this book are to devise various concepts of service mining and to identify different possible applications. The contribution is to furnish a roadmap of service mining to researchers, managers, and marketers in service sectors.

Holdings ( 1 )
Title notes ( 7 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

Part of: 2013 digital library.

Includes bibliographical references (pages 95-101) and index.

Access restricted to authorized users and institutions.

The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance revenue through service. In particular, companies increase revenue through IT-based services. The new type of service, e-service, has several features such as being mobile, flexible, interactive, and interchangeable. Additionally, e-services have much to offer in terms of overcoming obstacles faced by a traditional services industry. The concept of service science, which was proposed by IBM, combines several issues into traditional service management, such as the disciplines of technology and engineering. While service science provides an avenue for future service researches, the specific research areas from the IT perspective still needs to be elaborated. This book introduces a novel concept, service mining, to address several research areas from the viewpoints of technology, model, management, and application. Service mining is defined as "a systematical process including service discovery, experience, recovery, and retention to discover unique patterns and exceptional values within the existing services." The goal of service mining is similar to data mining, text mining, or web mining--it aims to "detect something new" from the service pool. The major difference is the feature of service is quite distinct in its mining target such as data or text. In other words, service is a process of value co-creation and difference in the perception of various customers. In the concept of service mining, the target is not only the traditional services but also IT-based services. Service mining is a branch under the big umbrella of service science. The goals of this book are to devise various concepts of service mining and to identify different possible applications. The contribution is to furnish a roadmap of service mining to researchers, managers, and marketers in service sectors.

Title from PDF title page (viewed on January 25, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.