Representing consumers : voices, views and visions / edited by Barbara B. Stern.
Material type: TextSeries: Routledge interpretive market research series | Routledge interpretive market research seriesPublication details: London : Routledge, 1998.Description: xv, 400p. : ill. ; 24 cmISBN:- 9780415184137 (hbk.) :
- 9780415184144 (pbk.) :
- 0415184142 (pbk.)
- 381.3 STE
- HF5415.32.R47 1998
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 381.3 STE (Browse shelf(Opens below)) | 1 | Available | 113388 |
Includes bibliographical references and index.
Adopting a variety of theoretical approaches, this text challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of truth.