Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
Material type:
TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: xxi, 424 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/27 22
- HF5415.55 .H357 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.