Sports marketing : a practical approach / Larry DeGaris.
Material type: TextPublisher: London : Routledge 2015Description: 296 pages : illustrations ; 25 cmISBN:- 9780415630467 (hbk.) :
- 9780415630474 (pbk.) :
- 0415630460
- 9781136223457 (ePub ebook) :
- 9781136223464 (PDF ebook) :
- 9781136223419 (Mobipocket ebook) :
- 9780203097618 (ebk)
- 796.06 88 DEG
- GV716 .D42 2015
- Also issued in print format.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 796.06 88 DEG (Browse shelf(Opens below)) | 1 | Available | 223604 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 796.06 88 DEG (Browse shelf(Opens below)) | 1 | Available | 223602 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 796.06 88 DEG (Browse shelf(Opens below)) | 1 | Available | 223603 |
Includes bibliographical references and index.
Part I.Strategy -- 1.A practical approach to sports marketing -- 2.Sports markets -- 3.Fan development -- 4.Brand management -- Part II.Gate revenue -- 5.Gate revenue marketing mix -- 6.Consumer ticket sales -- 7.Corporate -- Part III.Media -- 8.Sports media -- 9.Sports media audiences -- 10.Sports publicity -- 11.Sports advertising sales -- Part IV.Sponsorship sales.
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. 'Sports Marketing' offers a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as: Sports markets and business markets (b2b), Fan development, Brand management, Media audiences, rights and revenue, Live sports events, Sponsorship Merchandise and retail.
Also issued in print format.