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Sports marketing : a practical approach / Larry DeGaris.

By: Material type: TextTextPublisher: London : Routledge 2015Description: 296 pages : illustrations ; 25 cmISBN:
  • 9780415630467 (hbk.) :
  • 9780415630474 (pbk.) :
  • 0415630460
  • 9781136223457 (ePub ebook) :
  • 9781136223464 (PDF ebook) :
  • 9781136223419 (Mobipocket ebook) :
  • 9780203097618 (ebk)
Subject(s): DDC classification:
  • 796.06 88 DEG
LOC classification:
  • GV716 .D42 2015
Available additional physical forms:
  • Also issued in print format.
Contents:
Part I.Strategy -- 1.A practical approach to sports marketing -- 2.Sports markets -- 3.Fan development -- 4.Brand management -- Part II.Gate revenue -- 5.Gate revenue marketing mix -- 6.Consumer ticket sales -- 7.Corporate -- Part III.Media -- 8.Sports media -- 9.Sports media audiences -- 10.Sports publicity -- 11.Sports advertising sales -- Part IV.Sponsorship sales.
Summary: Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. 'Sports Marketing' offers a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as: Sports markets and business markets (b2b), Fan development, Brand management, Media audiences, rights and revenue, Live sports events, Sponsorship Merchandise and retail.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 796.06 88 DEG (Browse shelf(Opens below)) 1 Available 223604
Long Loan TUS: Midlands, Main Library Athlone General Lending 796.06 88 DEG (Browse shelf(Opens below)) 1 Available 223602
Long Loan TUS: Midlands, Main Library Athlone General Lending 796.06 88 DEG (Browse shelf(Opens below)) 1 Available 223603

Includes bibliographical references and index.

Part I.Strategy -- 1.A practical approach to sports marketing -- 2.Sports markets -- 3.Fan development -- 4.Brand management -- Part II.Gate revenue -- 5.Gate revenue marketing mix -- 6.Consumer ticket sales -- 7.Corporate -- Part III.Media -- 8.Sports media -- 9.Sports media audiences -- 10.Sports publicity -- 11.Sports advertising sales -- Part IV.Sponsorship sales.

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. 'Sports Marketing' offers a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as: Sports markets and business markets (b2b), Fan development, Brand management, Media audiences, rights and revenue, Live sports events, Sponsorship Merchandise and retail.

Also issued in print format.

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