Managing and marketing technology /
Ford, David, 1944-
Managing and marketing technology / Technology strategy for business David Ford and Michael Saren. - [2nd] ed. - London : Thomson Learning, 2001. - xv, 230p. : ill. ; 25 cm.
Previous ed.: published as Technology strategy for business. 1996.
Includes bibliographical references and index.
1.The technology problem -- 2.What do companies do about technology -- 3.First steps in technology strategy -- 4.The technology audit as a basis for technology strategy -- 5.Technology acquisition: opportunities and threats -- 6.The technology acquisition task -- 7.Technology exploitation: problems and analysis -- 8.The technology exploitation task -- 9.The special case of external exploitation -- 10.The management of technology -- 11.Identifying and evaluating the options for technology strategy in specific situations.
Managing and Marketing Technology provides managers and students with a valuable insight into the relationship between technology, product development, marketing and management.
9781861525949 (pbk.) : £24.99 186152594X
Technology--Marketing
Information technology--Management
Marketing--Management
Technology--Management
Strategic planning.
Business and Management.
Sales & marketing
Sales & marketing management
Business mathematics & systems
Management & management techniques
HF5415.13 / .F67 2001
658.4062 FOR
Managing and marketing technology / Technology strategy for business David Ford and Michael Saren. - [2nd] ed. - London : Thomson Learning, 2001. - xv, 230p. : ill. ; 25 cm.
Previous ed.: published as Technology strategy for business. 1996.
Includes bibliographical references and index.
1.The technology problem -- 2.What do companies do about technology -- 3.First steps in technology strategy -- 4.The technology audit as a basis for technology strategy -- 5.Technology acquisition: opportunities and threats -- 6.The technology acquisition task -- 7.Technology exploitation: problems and analysis -- 8.The technology exploitation task -- 9.The special case of external exploitation -- 10.The management of technology -- 11.Identifying and evaluating the options for technology strategy in specific situations.
Managing and Marketing Technology provides managers and students with a valuable insight into the relationship between technology, product development, marketing and management.
9781861525949 (pbk.) : £24.99 186152594X
Technology--Marketing
Information technology--Management
Marketing--Management
Technology--Management
Strategic planning.
Business and Management.
Sales & marketing
Sales & marketing management
Business mathematics & systems
Management & management techniques
HF5415.13 / .F67 2001
658.4062 FOR