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Logo design love : a guide to creating iconic brand identities / by David Airey.

By: Material type: TextTextSeries: Voices that matterPublication details: Berkeley, Calif. : New Riders ; London : Pearson Education [distributor], 2010.Description: 216 p. ; 23 cmISBN:
  • 9780321660763 (pbk.) :
  • 9780321660763 (pbk.)
Other title:
  • Guide to creating iconic brand identities
Subject(s): DDC classification:
  • 741.6 AIR
LOC classification:
  • NC1002.L63
Contents:
I.The importance of brand identity -- 1.No escape! -- 2.It\'s the stories we tell -- 3.Elements of iconic design -- II.The process of design -- 4.Laying the groundwork -- 5.Skirting the hazards of a redesign -- 6.Pricing design -- 7.From pencil to PDF -- 8.The art of the conversation -- III.Keep the fires burning -- 9.Staying motivated -- 10.Your questions answered -- 11.25 practical logo design tips -- Design resources: Help from elsewhere.
Summary: In 'Logo Design Love', graphic designer David Airey brings the best parts of his popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos & real world anecdotes that illustrate best practices for designing brand identity systems that last.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 741.6 AIR (Browse shelf(Opens below)) 1 Available 217428

Includes bibliographical references (p. 194-197) and index.

I.The importance of brand identity -- 1.No escape! -- 2.It\'s the stories we tell -- 3.Elements of iconic design -- II.The process of design -- 4.Laying the groundwork -- 5.Skirting the hazards of a redesign -- 6.Pricing design -- 7.From pencil to PDF -- 8.The art of the conversation -- III.Keep the fires burning -- 9.Staying motivated -- 10.Your questions answered -- 11.25 practical logo design tips -- Design resources: Help from elsewhere.

In 'Logo Design Love', graphic designer David Airey brings the best parts of his popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos & real world anecdotes that illustrate best practices for designing brand identity systems that last.

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