Logo design love : a guide to creating iconic brand identities / by David Airey.
Material type: TextSeries: Voices that matterPublication details: Berkeley, Calif. : New Riders ; London : Pearson Education [distributor], 2010.Description: 216 p. ; 23 cmISBN:- 9780321660763 (pbk.) :
- 9780321660763 (pbk.)
- Guide to creating iconic brand identities
- 741.6 AIR
- NC1002.L63
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 741.6 AIR (Browse shelf(Opens below)) | 1 | Available | 217428 |
Includes bibliographical references (p. 194-197) and index.
I.The importance of brand identity -- 1.No escape! -- 2.It\'s the stories we tell -- 3.Elements of iconic design -- II.The process of design -- 4.Laying the groundwork -- 5.Skirting the hazards of a redesign -- 6.Pricing design -- 7.From pencil to PDF -- 8.The art of the conversation -- III.Keep the fires burning -- 9.Staying motivated -- 10.Your questions answered -- 11.25 practical logo design tips -- Design resources: Help from elsewhere.
In 'Logo Design Love', graphic designer David Airey brings the best parts of his popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos & real world anecdotes that illustrate best practices for designing brand identity systems that last.