Logo design love : a guide to creating iconic brand identities /
Airey, David.
Logo design love : a guide to creating iconic brand identities / Guide to creating iconic brand identities by David Airey. - Berkeley, Calif. : London : New Riders ; Pearson Education [distributor], 2010. - 216 p. ; 23 cm. - Voices that matter . - Voices that matter. .
Includes bibliographical references (p. 194-197) and index.
I.The importance of brand identity -- 1.No escape! -- 2.It\'s the stories we tell -- 3.Elements of iconic design -- II.The process of design -- 4.Laying the groundwork -- 5.Skirting the hazards of a redesign -- 6.Pricing design -- 7.From pencil to PDF -- 8.The art of the conversation -- III.Keep the fires burning -- 9.Staying motivated -- 10.Your questions answered -- 11.25 practical logo design tips -- Design resources: Help from elsewhere.
In 'Logo Design Love', graphic designer David Airey brings the best parts of his popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos & real world anecdotes that illustrate best practices for designing brand identity systems that last.
9780321660763 (pbk.) : £25.99 9780321660763 (pbk.)
2010278582
Industrial design coordination.
Logos (Symbols)--Design
General.
Sales & marketing
Graphic design
Illustration & commercial art
NC1002.L63
741.6 AIR
Logo design love : a guide to creating iconic brand identities / Guide to creating iconic brand identities by David Airey. - Berkeley, Calif. : London : New Riders ; Pearson Education [distributor], 2010. - 216 p. ; 23 cm. - Voices that matter . - Voices that matter. .
Includes bibliographical references (p. 194-197) and index.
I.The importance of brand identity -- 1.No escape! -- 2.It\'s the stories we tell -- 3.Elements of iconic design -- II.The process of design -- 4.Laying the groundwork -- 5.Skirting the hazards of a redesign -- 6.Pricing design -- 7.From pencil to PDF -- 8.The art of the conversation -- III.Keep the fires burning -- 9.Staying motivated -- 10.Your questions answered -- 11.25 practical logo design tips -- Design resources: Help from elsewhere.
In 'Logo Design Love', graphic designer David Airey brings the best parts of his popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos & real world anecdotes that illustrate best practices for designing brand identity systems that last.
9780321660763 (pbk.) : £25.99 9780321660763 (pbk.)
2010278582
Industrial design coordination.
Logos (Symbols)--Design
General.
Sales & marketing
Graphic design
Illustration & commercial art
NC1002.L63
741.6 AIR