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Tuten, Tracy L., 1967-

Social media marketing / Trac L. Tuten, Michael R. Solomon. - International edition. - Boston, [Massachusetts] : Pearson Education International, [2013] - xvii, 244 pages : illustrations (colour) ; 23 cm

Includes bibliographical references and index.

Section I: Foundations of social media marketing -- 1.The horizontal revolution -- 2.Stategic planning with social media -- 3.Social consumers -- 4.Digital communities -- Section II: The four zones of social media -- 5.Social community -- 6.Social publishing -- 7.Social entertainment -- 8.Social commerce -- Section III: Measuring the impact of social media -- 9.Social media for consumer insights -- 10.Social media metrics.

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

ISBN: 9780133125115 (pbk.) : £43.99 9780133125115

Subjects--Topical Terms:
Marketing--Computer network resources
Internet advertising.
Internet marketing.
Online social networks.
Social media.
Business and Management.
Business & Management
Sales & marketing

Dewey Class. No.: 658.872 TUT