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Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

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Material type: Text

TextPublication details: Chichester, U.K. : Wiley, 2011.Edition: 3rd edDescription: xv, 495 p. : ill. (some col.)Subject(s):

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Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.