Principles of marketing /
Brassington, Frances.
Principles of marketing / Frances Brassington, Stephen Pettitt. - 2nd ed. - Harlow : Financial Times Management, 1999. - xx, 1079p. : col. ill. ; 27 cm.
Previous ed.: London: Pitman, 1997.
Includes bibliographical references and index.
Part 1: Marketing and its environment -- Part 2: Customers and markets -- Part III: Product -- Part IV: Price -- Part V: Place -- Part VI: Promotion -- Part VII: Marketing management.
The second edition of Principles of Marketing has been substantially updated. It now provides coverage of IT and geodemographics as well as the addition of marketing and IT vignettes throughout the main body of the text.
9780273644446 (pbk.) : £27.99 0273644440
Marketing.
Business and Management.
Sales & marketing
HF5410
658.8 BRA
Principles of marketing / Frances Brassington, Stephen Pettitt. - 2nd ed. - Harlow : Financial Times Management, 1999. - xx, 1079p. : col. ill. ; 27 cm.
Previous ed.: London: Pitman, 1997.
Includes bibliographical references and index.
Part 1: Marketing and its environment -- Part 2: Customers and markets -- Part III: Product -- Part IV: Price -- Part V: Place -- Part VI: Promotion -- Part VII: Marketing management.
The second edition of Principles of Marketing has been substantially updated. It now provides coverage of IT and geodemographics as well as the addition of marketing and IT vignettes throughout the main body of the text.
9780273644446 (pbk.) : £27.99 0273644440
Marketing.
Business and Management.
Sales & marketing
HF5410
658.8 BRA