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Principles of services marketing and management / Christopher Lovelock, Lauren Wright.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. ; London : Prentice Hall, 1999.Description: 672p. ; 24 cmISBN:
  • 9780136768753 (hbk.) :
  • 013676875X
Subject(s): DDC classification:
  • 658.8 LOV
Summary: The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines & British Telecom.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LOV (Browse shelf(Opens below)) 1 Available 116008
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LOV (Browse shelf(Opens below)) 1 Available 116007

Includes bibliographical references (p. 388-396) and index.

The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines & British Telecom.

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