Principles of services marketing and management / Christopher Lovelock, Lauren Wright.
Material type: TextPublication details: Upper Saddle River, N.J. ; London : Prentice Hall, 1999.Description: 672p. ; 24 cmISBN:- 9780136768753 (hbk.) :
- 013676875X
- 658.8 LOV
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LOV (Browse shelf(Opens below)) | 1 | Available | 116008 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LOV (Browse shelf(Opens below)) | 1 | Available | 116007 |
Includes bibliographical references (p. 388-396) and index.
The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines & British Telecom.