Marketing management for nonprofit organizations / Adrian Sargeant.
Material type: TextPublication details: Oxford : Oxford University Press, c2005.Edition: 2nd edDescription: xv, 408 p. : ill. ; 25 cmISBN:- 9780199271825 (pbk.) :
- 0199271828 (pbk.)
- 658.0480688 SAR
- HF5415
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0480688 SAR (Browse shelf(Opens below)) | 1 | Available | 124761 |
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Previous ed.: 1999.
Includes bibliographical references and index.
This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.