International marketing strategy / (Record no. 684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02283nam a22003737u 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0000672941 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180923141547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950404s1995 enka || 001 ||eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94036255 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131495272 (pbk) : |
| Terms of availability | £18.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131495275 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Transcribing agency | Uk |
| Modifying agency | StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | YQAA |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJC |
| Source | thema |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 BRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bradley, Frank, |
| Dates associated with a name | 1942- |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing strategy / |
| Statement of responsibility, etc. | Frank Bradley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,650p. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1991. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I The decision to internationalize: 1 International marketing in the firm -- 2 Theories of the firm in international markets -- 3 Internationalization of the firm -- 4 Stategic option for the firm in international markets -- Part II International marketing environment: 5 The socio-cultural environmant of the international marketing -- 6. Public policy environment of international marketing -- 7 Creating competitive advantage -- Part III How the firm enters international markets -- Gobel, regional and emerging markets -- 9 International markets and customers -- 10 Analysis of international competitors 11 Entering international markets -- 12 Exporting as strategy for international market entry -- 13 Competitive alliences to enter international markets -- 14 Entering international markets through foreign direct investment -- Part IV The international marketing programme: 15 the consumer products firm in international markets 16 The industrial products firm in international markets -- 17 The services firm in international markets -- Part V Implementing the international marketing programme -- 18 Managing international distribution channels -- 19 Selling and negotiating in international markets -- 20 Managing international marketing operations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business strategy |
| Source of heading or term | thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing |
| Source of heading or term | thema |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International marketing |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10037780 |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 5 |
| Cataloger's initials, CIN (RLIN) | 010831 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 18 | 3 | 658.848 BRA | 103804 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 21 | 1 | 658.848 BRA | 103806 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 14 | 2 | 658.848 BRA | 103807 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 14 | 658.848 BRA | 103808 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan |