Total relationship marketing / Evert Gummesson.
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2002.Edition: 2nd edDescription: 320p. : ill. ; 25 cmISBN:- 9780750654074 (pbk.) :
- 0750654074
- 658.812 GUM
- HF5415.55
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.812 GUM (Browse shelf(Opens below)) | 1 | Available | 121104 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
658.812 DOO Understanding and managing customers / | 658.812 DOO Understanding and managing customers / | 658.812 EGA Relationship marketing / | 658.812 GUM Total relationship marketing / | 658.812 HAR Marketing : connecting with customers / | 658.812 HAR Marketing : connecting with customers / | 658.812 HAR Marketing : connecting with customers / |
Previous ed.: 1999.
Includes bibliographical references and index.
Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction.