Cases in international marketing /
Cases in international marketing /
Jean-Pierre Jeannet ... [et al.].
- 2nd ed.
- Englewood Cliffs, N.J. : London : Prentice Hall ; Prentice-Hall International, 1995.
- xv,461p. : ill., maps ; 24cm.
Rev. ed. of: Cases in international marketing / Christopher Gale. c1986.
Includes bibliographical references.
Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.
9780130374745 (pbk) : £21.95 0130374741
94005927
Export marketing--Case studies
Sales & marketing management
Sales & marketing
International business
Foreign trade
658.848 JEA
Rev. ed. of: Cases in international marketing / Christopher Gale. c1986.
Includes bibliographical references.
Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.
9780130374745 (pbk) : £21.95 0130374741
94005927
Export marketing--Case studies
Sales & marketing management
Sales & marketing
International business
Foreign trade
658.848 JEA