Marketing research.
Malhotra, Naresh K.
Marketing research. - Prentice-Hall International, c1993. - xxxv,857p.
Presents marketing research concepts and methods in an applied and managerial way. It devotes separate chapters to qualitative research procedures and to each major data analysis technique, and offers a practical integration showing the use of mainframes and microcomputers throughout.
9780130099860 (pbk) : £21.95 0130099864 (pbk) : Đ21.95
Market research
Market research
658.83 MAL
Marketing research. - Prentice-Hall International, c1993. - xxxv,857p.
Presents marketing research concepts and methods in an applied and managerial way. It devotes separate chapters to qualitative research procedures and to each major data analysis technique, and offers a practical integration showing the use of mainframes and microcomputers throughout.
9780130099860 (pbk) : £21.95 0130099864 (pbk) : Đ21.95
Market research
Market research
658.83 MAL