Value-added marketing : marketing management for superior results. Torsten H. Nilson.

By:

Nilson, Torsten H, 1949-

Material type: Text

TextSeries: McGraw-Hill marketing for professionalsPublication details: McGraw-Hill Book Co, c1992.Description: xiv,189pISBN:

9780077076559 :
0077076559 :

Subject(s):

DDC classification:

658.8 NIL

Summary: "Value-added marketing" is an approach to marketing which focuses on the real business issues rather than on a search for unfulfilled market niches. This book challenges classical marketing theory and provides a theoretical framework and management advice for implementation of this new concept.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 NIL (Browse shelf(Opens below))	1	Available		100293

Includes index.

"Value-added marketing" is an approach to marketing which focuses on the real business issues rather than on a search for unfulfilled market niches. This book challenges classical marketing theory and provides a theoretical framework and management advice for implementation of this new concept.