Image from Amazon.com
Leisure services marketing / Merlin Stone.
Material type:
TextPublication details: Kingston-upon-Thames : Books Books Books, 1990.Description: 1 vISBN: - 9781854520746 :
- 1854520741
- 790.0698 STO
- 790.0698 20
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 790.0698 STO (Browse shelf(Opens below)) | 1 | Available | 107897 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 790.069 VEA Leisure policy and planning / | 790.0691 COL Business planning in the leisure industry / | 790.0691 MIL Quality in the leisure industry / | 790.0698 STO Leisure services marketing / | 790.07 SIR Research methods for leisure, recreation and tourism / | 790.07 SIR Research methods for leisure, recreation and tourism / | 790.07 SIR Research methods for leisure, recreation and tourism / |
This study on leisure marketing services shows how to analyze customers and how to manage market analysis and targeting. It shows the key trends in leisure service markets and the marketing objectives and strategy. The book includes case studies.