Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
Material type: TextPublication details: London : McGraw-Hill, 1988.Description: [iv,432]p. : ill. ; 25cmISBN:- 9780070841819 (pbk) :
- 0070841810 (pbk.) :
- 658.8 LAN
- HF5415
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LAN (Browse shelf(Opens below)) | 1 | Available | 100727 |
Includes bibliography and index.