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Essentials of marketing : text and cases /

Lancaster, Geoffrey, 1938-

Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. - London : McGraw-Hill, 1988. - [iv,432]p. : ill. ; 25cm.

Includes bibliography and index.

ISBN: 9780070841819 (pbk) : £9.95 0070841810 (pbk.) : Đ9.95

LCCN: 87025979

Subjects--Topical Terms:
Marketing.
Marketing--Case studies
Sales & marketing

Subjects--Index Terms: Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8 LAN

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