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Brands laid bare using market research for evidence-based brand management /

Ford, Kevin.

Brands laid bare using market research for evidence-based brand management / [electronic resource] : Kevin Ford. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005. - viii, 158 p. : ill.

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Brand name products--Management.
Marketing research.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD69.B7 / F67 2005

Dewey Class. No.: 658.8/27

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