Interpreting audiences : the ethnography of media consumption / Shaun Moores.
Material type: TextSeries: Media, culture, and society seriesPublication details: London : Sage, 1993.Description: 154pISBN:- 9780803984462 (cased) :
- 9780803984479 (pbk) :
- 0803984472 (pbk.)
- 302.2308 MOR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 302.2308 MOR (Browse shelf(Opens below)) | 1 | Available | 106936 |
Includes bibliographical references (p. [141]-151) and index.
An account of audience research, summarizing its development in the field of audience reception and explaining its importance. The work considers the distinctive features of audience ethnography and outlines its various applications in communication and cultural analysis.