Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fielding.
Material type: TextPublication details: Dublin : Gill & Macmillan, 1999.Description: 471 p. ; 25 cmISBN:- 9780717126675 :
- 0717126676 (pbk.)
- 658.83 DOM
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 DOM (Browse shelf(Opens below)) | 1 | Available | 00210872 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 DOM (Browse shelf(Opens below)) | 1 | Available | 116768 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 DOM (Browse shelf(Opens below)) | 1 | Available | 116770 |
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658.83 CRI The marketing research process. | 658.83 CRO Marketing research for managers / | 658.83 DOM Marketing research in Ireland : theory and practice / | 658.83 DOM Marketing research in Ireland : theory and practice / | 658.83 DOM Marketing research in Ireland : theory and practice / | 658.83 DOM Marketing research in Ireland : theory and practice / | 658.83 DOM Marketing research in Ireland : theory and practice / |
Previous ed.: 1993.
Includes index.
Includes bibliographical references (p. [449]-462) and indexes.
Part1. Introduction to marketing research; Chapter 1. Marketing research introduced -- Chapter 2. The marketing research process -- Chapter 3. Problem definition and research design -- Part 2. Data collection: Chapter 4. Secondary sources of data -- Chapter 5. Focus groups, In-depth interviews and projective techniques -- Chapter 6. Surveys, observation and panels -- Chapter 11. Sample size determination -- Part 3. Data collection and acquisition -- Chapter 8. Questionaire -- Part 4. Data analysis and presentation -- Chapter 12. Data preparation and processing -- Chapter 13. Fundmental data analysis -- Chapter 14. multivariate data analysis -- Chapter 15. Communication of research findings, report writing and presentation.
A comprehensive text covering the theory and practice of marketing research in Ireland. It covers all the latest trends in marketing research including electronic sources of data, the Internet, simulated test marketing and software applications.