MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02027nam a2200361u 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0001816210 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010508s1999 ie || 001 ||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780717126675 : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0717126676 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IeDuTC |
| Modifying agency |
Uk |
| -- |
StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
YQAA |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSM |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 DOM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Domegan, Christine. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research in Ireland : |
| Remainder of title |
theory and practice / |
| Statement of responsibility, etc. |
Christine Domegan and Declan Fielding. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Dublin : |
| Name of publisher, distributor, etc. |
Gill & Macmillan, |
| Date of publication, distribution, etc. |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
471 p. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 1993. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [449]-462) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part1. Introduction to marketing research; Chapter 1. Marketing research introduced -- Chapter 2. The marketing research process -- Chapter 3. Problem definition and research design -- Part 2. Data collection: Chapter 4. Secondary sources of data -- Chapter 5. Focus groups, In-depth interviews and projective techniques -- Chapter 6. Surveys, observation and panels -- Chapter 11. Sample size determination -- Part 3. Data collection and acquisition -- Chapter 8. Questionaire -- Part 4. Data analysis and presentation -- Chapter 12. Data preparation and processing -- Chapter 13. Fundmental data analysis -- Chapter 14. multivariate data analysis -- Chapter 15. Communication of research findings, report writing and presentation. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
A comprehensive text covering the theory and practice of marketing research in Ireland. It covers all the latest trends in marketing research including electronic sources of data, the Internet, simulated test marketing and software applications. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| Geographic subdivision |
Ireland |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fleming, Declan. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10091397 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
4 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |