Postmodern marketing / Stephen Brown.
Material type: TextSeries: Consumer research and policy seriesPublication details: London ; New York : Routledge, 1995.Description: xiii, 225p. : ill. ; 24cmISBN:- 9780415101554 (cased) :
- 9780415109826 (pbk) :
- 0415109825 (pbk.)
- 658.8 BRO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BRO (Browse shelf(Opens below)) | 1 | Available | 105344 |
Includes bibliographical references (p. [187]-220) and index.
This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity.