gogo
Amazon cover image
Image from Amazon.com

Postmodern marketing / Stephen Brown.

By: Material type: TextTextSeries: Consumer research and policy seriesPublication details: London ; New York : Routledge, 1995.Description: xiii, 225p. : ill. ; 24cmISBN:
  • 9780415101554 (cased) :
  • 9780415109826 (pbk) :
  • 0415109825 (pbk.)
Subject(s): DDC classification:
  • 658.8 BRO
Summary: This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 BRO (Browse shelf(Opens below)) 1 Available 105344

Includes bibliographical references (p. [187]-220) and index.

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity.

Powered by Koha