MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01396nam a2200397uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0000622025 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950725s1995 enka ||b 001 ||eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
94039939 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415101554 (cased) : |
| Terms of availability |
£40.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415109826 (pbk) : |
| Terms of availability |
No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415109825 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Uk |
| Transcribing agency |
Uk |
| Modifying agency |
StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
YQAA |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KCA |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 BRO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Stephen, |
| Dates associated with a name |
1955- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Postmodern marketing / |
| Statement of responsibility, etc. |
Stephen Brown. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 225p. : |
| Other physical details |
ill. ; |
| Dimensions |
24cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Consumer research and policy series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [187]-220) and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Postmodernism. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economic theory & philosophy |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 653 0# - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Consumer research and policy series. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10061800 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
1 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |