Marketing communications : an integrated approach. PR Smith & Ze Zook.
Material type:
TextPublication details: London : Kogan Page, 2011.Edition: 5th ed. / P.R. Smith & Ze ZookDescription: 712 p. ; 25 cmISBN: - 9780749461935 (pbk.) :
- 9780749461942 (ebook) :
- 9780749461935
- 658.802 SMI
- HF5415.123 .S65 2011
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 SMI (Browse shelf(Opens below)) | 1 | Available | 217506 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 SMI (Browse shelf(Opens below)) | 351 | Checked out | 13/10/2020 | 217505 |
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| 658.802 PEL Marketing communications : a European perspective / | 658.802 REE Marketing planning and strategy / | 658.802 REE Marketing planning and strategy / | 658.802 SMI Marketing communications : an integrated approach. | 658.802 SMI Marketing communications : an integrated approach. | 658.802 WEI Readings in strategic marketing / | 658.802 WEI Readings in strategic marketing / |
Previous ed.: 2004.
Includes bibliographical references and index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and point of sale -- Packaging -- Websites and social media.
This new edition takes the reader through everything they need to know about the changing face of marketing. It covers the changing pattern of media consumption and the strengths and weaknesses of new advertising.