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Global marketing.

By: Contributor(s): Material type: TextTextPublication details: [Mason, Ohio] : South-Western Cengage Learning, c2011.Edition: 3rd ed., International ed. / Kate Gillespie, H. David HennesseyDescription: xxiv, 582 p. : col. ill, col. maps ; 26 cmISBN:
  • 9780538473392 (pbk.) :
  • 9780538473392 (Paper)
Subject(s): DDC classification:
  • 658.84 GIL
Contents:
1.Introduction to global marketing -- Part 1.Understanding the global marketing environment -- 2.The global economy -- 3.Cultural and social forces -- 4.Political and regulatory climate -- Part 2.Analyzing global opportunities -- 5.Global markets -- 6.Global competitors -- 7.Global marketing research -- Part 3.Developing global participation strategies -- 8.Global market participation -- 9.Global market entry strategies -- Part 4.Designing global marketing programs -- 10.Global product strategies -- 11.Global strategies for services, brands and social marketing -- 12.Pricing for internation and global markets -- 13.Managing global distribution channels -- 14.Global promotion strategies -- 15.Managing global advertising -- Part 5.Managing the global marketing effort -- 16.Organizing for global marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 222769
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 00213731
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 00213727
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 00213728
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 00213730
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
658.84 GIL Global marketing. 658.84 GIL Global marketing. 658.84 GIL Global marketing. 658.84 GIL Global marketing. 658.84 GIL Global marketing. 658.84 GIL Global marketing. 658.84 GIL Global marketing /

Previous ed.: Boston, Mass.: Houghton Mifflin, 2007.

Includes bibliographical references and index.

1.Introduction to global marketing -- Part 1.Understanding the global marketing environment -- 2.The global economy -- 3.Cultural and social forces -- 4.Political and regulatory climate -- Part 2.Analyzing global opportunities -- 5.Global markets -- 6.Global competitors -- 7.Global marketing research -- Part 3.Developing global participation strategies -- 8.Global market participation -- 9.Global market entry strategies -- Part 4.Designing global marketing programs -- 10.Global product strategies -- 11.Global strategies for services, brands and social marketing -- 12.Pricing for internation and global markets -- 13.Managing global distribution channels -- 14.Global promotion strategies -- 15.Managing global advertising -- Part 5.Managing the global marketing effort -- 16.Organizing for global marketing.

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