MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02095nam a2200493 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0008952994 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180926101912.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100301s2010 enka f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781408114421 (pbk.) : |
| Terms of availability |
£16.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781408114438 (e-book) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)659739249 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNTX |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
UT |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 MCG |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McGovern, Gerry. |
| 9 (RLIN) |
4031 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The stranger's long neck : |
| Remainder of title |
how to deliver what your customers really want online / |
| Statement of responsibility, etc. |
Gerry McGovern. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
A. & C. Black, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
218 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy & fast to complete, your customers will go elsewhere. In this book, expert Gerry McGovern offers tried & tested tips to make your website the commercial asset it really should be. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Palo Alto, Calif. |
| Agency responsible for reproduction |
ebrary |
| Date of reproduction |
2010 |
| Note about reproduction |
Available via World Wide Web |
| -- |
Access may be limited to ebrary affiliated libraries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
1090 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Web sites |
| General subdivision |
Design |
| 9 (RLIN) |
322 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 9 (RLIN) |
4032 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 9 (RLIN) |
3592 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology industries |
| Source of heading or term |
thema |
| 9 (RLIN) |
4033 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 9 (RLIN) |
3593 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Computer networking & communications |
| Source of heading or term |
thema |
| 9 (RLIN) |
4034 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| 9 (RLIN) |
18 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ebrary, Inc. |
| 9 (RLIN) |
3782 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10445821 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
1 |
| Cataloging date |
100818 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
- |
| Estimated price |
20.47 |
| Form – physical form |
b |
| Fund |
none |
| Order date |
2010-07-21 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2010-08-17 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
bookn |
| Language |
eng |
| Country |
enk |
| Volumes |
0 |
| Millennium order record number |
.o1009975x |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Selector |
Brenda Flaherty |
| Locations |
main |
| Funds |
none |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
1 |
| Cataloger's initials, CIN (RLIN) |
160714 |
| First Date, FD (RLIN) |
m |
| Local |
4 |
| -- |
- |
| -- |
4 |