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The analytic hospitality executive : implementing data analytics in hotels and casinos / Kelly A. McGuire.

By: Contributor(s): Material type: TextTextSeries: Wiley & SAS business seriesPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc. 2016Edition: 1stDescription: 400 pagesISBN:
  • 9781119129981 (hbk.) :
  • 9781119224938 (PDF ebook) :
Subject(s): DDC classification:
  • 647.94068 MCG
LOC classification:
  • TX911.3.M27 M36 2016
Contents:
1.Buiding a strategic analytics culture in hospitality and gamin g-- 2.Data management for hospitality and gaming -- 3.Data visualization -- 4.From reactive to proactive decision making: advanced analytics in action -- 5.Analytics for operations -- 6.Analytics for marketing -- 7.Analytics for sale s-- 8.Analytics for revenue management -- 9.Analytics for performance analysis -- 10.Analytics for gaming -- 11.Pulling it all together: building an analytical organization -- Appendix 1.Case study from Infor: analytics opportunities in operations -- Appendix 2.Case study from IDeaS: meetings and events revenue management -- Appendix 3: Why dynamic? -- Appendix 4: Chapter questions.
Summary: Written by a leading business analytics expert who specialises in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.94068 MCG (Browse shelf(Opens below)) 1 Available 223408
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.94068 MCG (Browse shelf(Opens below)) 1 Available 223407

Includes bibliographical references and index.

1.Buiding a strategic analytics culture in hospitality and gamin g-- 2.Data management for hospitality and gaming -- 3.Data visualization -- 4.From reactive to proactive decision making: advanced analytics in action -- 5.Analytics for operations -- 6.Analytics for marketing -- 7.Analytics for sale s-- 8.Analytics for revenue management -- 9.Analytics for performance analysis -- 10.Analytics for gaming -- 11.Pulling it all together: building an analytical organization -- Appendix 1.Case study from Infor: analytics opportunities in operations -- Appendix 2.Case study from IDeaS: meetings and events revenue management -- Appendix 3: Why dynamic? -- Appendix 4: Chapter questions.

Written by a leading business analytics expert who specialises in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight.

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