Strategic management for hospitality and tourism / Fevzi Okmus, Altinay, Levent, Chathoth, K.
Material type: TextPublication details: Oxford: Butterworth-Heinemann, 2010.Description: xiv, 333p. ; 24cmISBN:- 075066522X
- 9780750665223
- 647.940684 OKU
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940684 OKU (Browse shelf(Opens below)) | 1 | Available | 209961 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940684 OKU (Browse shelf(Opens below)) | 1 | Available | 209962 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940684 OKU (Browse shelf(Opens below)) | 1 | Available | 209963 |
Includes Index (329-333).
Part 1: Introduction to strategy--Introduction to strategic management--Strategic management in hospitality and tourism. Part 2: Strategy Cantext--The hospitality and tourism industry context--The organisational context. Part 3: Strategy Content--Business level strategies--Corporate level strategies--Network-level strategies. Part 4: Strategy Process--Strategy formation-strategy formulation and implementation--Strategy implementation and change. Part 5: Synthesis--Conclusions: relating content, context and process. Part 6: Case studies--Ocean park: In the face of competition from Hong Kong--Six flags: Is recovery on the horizon?--The Implementation process of a revenue management strategy in Britco Hotels--Global hotels and resorts: Building long-term customer--Entrepreneurship and leadership in hospitality: Insights and implications for hospitality and tourism education--Index.