International hospitality management : concepts and cases / Clarke and Chen.
Material type: TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2007.Description: x, 382 p. : ill. ; 25 cmISBN:- 9780750666756 (pbk.) :
- 9780750666756 (pbk.) :
- 647.94068 CLA
- TX911.3.M27
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.94068 CLA (Browse shelf(Opens below)) | 1 | Available | 129683 |
Includes bibliographical references (p. 355-366) and index.
1.Welcome: an introduction to international hospitality -- 2.Cultures and the challenges of international hospitality --3.The international hospitality industry -- 4.Exploring the international environment -- 5.International marketing -- 6.International hospitality market entry -- 7.Strategic planning and international hospitality -- 8.International human resources management: managing diversity -- 9.Entrepreneurship and SMEs in the global market -- 10.Managing social responsibility in international hospitality -- 11.The analysis of international hospitality management.
Bringing together the latest developments in global hospitality operations with contemporary management principles, this book provides an international perspective on the hospitality and tourism industries and a fresh insight into hospitality and tourism management.