Conferences and conventions : a global industry / Tony Rogers.

By:

Rogers, Tony, 1945-

Material type: Text

TextSeries: Events management seriesPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008.Edition: 2nd edDescription: xix, 400 p. : col. ill., col. ports. ; 25 cmISBN:

9780750685443 (pbk.) :
9780750685443 (pbk.)

Subject(s):

DDC classification:

060.68 ROG

LOC classification:

Contents:

A global industry -- 2.The structure of the conference industry -- 3.The economics of conferences and conventions -- 4.Conference industry marketing activity -- 5.Conference management - an organizer\'s perspective -- 6.Conference management - a venue perspecitve -- 7.A people industry -- 8.Leading industry organizations -- 9.Trends, issues and future developments.

Summary: This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.

Holdings ( 2 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	060.68 ROG (Browse shelf(Opens below))	1	Available		206281
Long Loan	TUS: Midlands, Main Library Athlone General Lending	060.68 ROG (Browse shelf(Opens below))	1	Available		206282

Previous ed.: 2003.

Includes index.

Includes bibliographical references and index.

This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.