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Rogers, Tony, 1945-

Conferences and conventions : a global industry / Tony Rogers. - 2nd ed. - Amsterdam ; London : Butterworth-Heinemann, 2008. - xix, 400 p. : col. ill., col. ports. ; 25 cm. - Events management series .

Previous ed.: 2003. Includes index.

Includes bibliographical references and index.

A global industry -- 2.The structure of the conference industry -- 3.The economics of conferences and conventions -- 4.Conference industry marketing activity -- 5.Conference management - an organizer\'s perspective -- 6.Conference management - a venue perspecitve -- 7.A people industry -- 8.Leading industry organizations -- 9.Trends, issues and future developments.

This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.

ISBN: 9780750685443 (pbk.) : �24.99 9780750685443 (pbk.) �36.05

Subjects--Topical Terms:
Congresses and conventions.
Congresses and conventions--Management
General.
Hospitality & service industries

LC Class. No.: AS6

Dewey Class. No.: 060.68 ROG