Global marketing /
Gillespie, Kate.
Global marketing / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. - 2nd ed. - Boston, Mass. : Houghton Mifflin, c2007. - xviii, 619 p. : ill. (chiefly col.), col. maps ; 26 cm.
Previous ed.: 2004. Text on lining papers.
Includes bibliographical references and index.
1.Introduction to global marketing -- 2.The global economy -- 3.Cultural and social forces -- 4.Political regulatory climate -- 5.Global markets -- 6.Global competitors -- 8.Global market participation -- 9.Global market entry strategies -- 10.Global product strategies -- 11.Global strategies for services, brands, and social marketing -- 13.Managing global distribution channels -- 14.Global promotion strategies -- 15.Managing global advertising -- 16.Organizing for global marketing.
9780618659531 (hbk.) : £33.95 9780618659531 (main student text)
2005936529
Export marketing--Management
Export marketing.
International trade.
Business and Management.
Sales & marketing
658.84 GIL
Global marketing / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. - 2nd ed. - Boston, Mass. : Houghton Mifflin, c2007. - xviii, 619 p. : ill. (chiefly col.), col. maps ; 26 cm.
Previous ed.: 2004. Text on lining papers.
Includes bibliographical references and index.
1.Introduction to global marketing -- 2.The global economy -- 3.Cultural and social forces -- 4.Political regulatory climate -- 5.Global markets -- 6.Global competitors -- 8.Global market participation -- 9.Global market entry strategies -- 10.Global product strategies -- 11.Global strategies for services, brands, and social marketing -- 13.Managing global distribution channels -- 14.Global promotion strategies -- 15.Managing global advertising -- 16.Organizing for global marketing.
9780618659531 (hbk.) : £33.95 9780618659531 (main student text)
2005936529
Export marketing--Management
Export marketing.
International trade.
Business and Management.
Sales & marketing
658.84 GIL