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Marketing in hospitality and tourism : a consumer focus / Richard Teare ... [et al.].
Material type:
TextPublication details: London ; New York, NY : Cassell, 1994.Description: viii, 312 p. : ill. ; 26 cmISBN: - 0304328235
- 0304328251 (pbk.)
- 647.940688 TEA
Contents:
Consumer decision making / Richard Teare -- Segmenting travel markets / Josef A. Mazanec -- New product research and development / Simon Crawford-Welch -- Strategic marketing communication / Stephen Calver.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 TEA (Browse shelf(Opens below)) | 1 | Available | 107723 |
Includes bibliographical references and index.
Consumer decision making / Richard Teare -- Segmenting travel markets / Josef A. Mazanec -- New product research and development / Simon Crawford-Welch -- Strategic marketing communication / Stephen Calver.