Marketing in hospitality and tourism : a consumer focus /
Marketing in hospitality and tourism : a consumer focus /
Richard Teare ... [et al.].
- London ; New York, NY : Cassell, 1994.
- viii, 312 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Consumer decision making / Richard Teare -- Segmenting travel markets / Josef A. Mazanec -- New product research and development / Simon Crawford-Welch -- Strategic marketing communication / Stephen Calver.
0304328235 0304328251 (pbk.)
Hospitality industry--Marketing.
Tourism--Marketing.
Hotels Marketing
647.940688 TEA
Includes bibliographical references and index.
Consumer decision making / Richard Teare -- Segmenting travel markets / Josef A. Mazanec -- New product research and development / Simon Crawford-Welch -- Strategic marketing communication / Stephen Calver.
0304328235 0304328251 (pbk.)
Hospitality industry--Marketing.
Tourism--Marketing.
Hotels Marketing
647.940688 TEA