Essentials of marketing research /
Proctor, Tony.
Essentials of marketing research / Tony Proctor. - London : Pitman, 1997. - viii, 360p. : ill., maps ; 25 cm.
Includes bibliographical references and index.
Includes bibliographical references and index.
Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.
9780273625315 (pbk.) : £23.95 0273625314 (pbk)
Marketing research--Case studies
Marketing research.
Business and Management.
Business & Management
Market research
658.83 PRO
Essentials of marketing research / Tony Proctor. - London : Pitman, 1997. - viii, 360p. : ill., maps ; 25 cm.
Includes bibliographical references and index.
Includes bibliographical references and index.
Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.
9780273625315 (pbk.) : £23.95 0273625314 (pbk)
Marketing research--Case studies
Marketing research.
Business and Management.
Business & Management
Market research
658.83 PRO