Marketing : principles and practice / Dennis Adcock ... [et al.].
Material type: TextPublication details: Pitman, 1993.Description: 386pISBN:- 9780273601463 (pbk) :
- 0273601466
- 658.8 ADC
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ADC (Browse shelf(Opens below)) | 1 | Available | 102246 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ADC (Browse shelf(Opens below)) | 1 | Available | 102245 |
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Includes bibliographical references and index.
A study of marketing for non-specialists, showing the importance of the buyer-supplier relationship. It examines product and service marketing and explains marketing principles in the context of all types of organizations, modern business management practice and the changing business environment.