Marketing : principles and practice / Dennis Adcock ... [et al.].

Contributor(s):

Adcock, Dennis

Material type: Text

TextPublication details: Pitman, 1993.Description: 386pISBN:

9780273601463 (pbk) :
0273601466

Subject(s):

DDC classification:

658.8 ADC

Summary: A study of marketing for non-specialists, showing the importance of the buyer-supplier relationship. It examines product and service marketing and explains marketing principles in the context of all types of organizations, modern business management practice and the changing business environment.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 ADC (Browse shelf(Opens below))	1	Available		102246
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 ADC (Browse shelf(Opens below))	1	Available		102245

Includes bibliographical references and index.

A study of marketing for non-specialists, showing the importance of the buyer-supplier relationship. It examines product and service marketing and explains marketing principles in the context of all types of organizations, modern business management practice and the changing business environment.