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Marketing : a global perspective / Harold Chee, Rod Harris.
Material type:
TextPublication details: Pitman, 1993.Description: 383pISBN: - 9780273037934 (pbk) :
- 0273037935
- 658.8 CHE
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CHE (Browse shelf(Opens below)) | 1 | Available | 107001 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CHE (Browse shelf(Opens below)) | 1 | Available | 107000 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CHE (Browse shelf(Opens below)) | 1 | Available | 106999 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CHE (Browse shelf(Opens below)) | 1 | Available | 107002 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CHE (Browse shelf(Opens below)) | 1 | Available | 107003 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CHE (Browse shelf(Opens below)) | 1 | Available | 107004 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CHE (Browse shelf(Opens below)) | 1 | Available | 124279 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 CHE (Browse shelf(Opens below)) | 1 | Available | 101056 |
Includes bibliographical references and index.
Provides an introduction to marketing and international marketing taking an applied approach wherever possible. The text relates theory to practice, looks in detail at issues in marketing, services, exporting and points out the full implications of adopting a market-led strategy for organizations.