Marketing : (Record no. 1060)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01148nam a22003257u 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0000207921 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180923141609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 931011s1993 enka || 001 ||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273037934 (pbk) : |
| Terms of availability | No price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273037935 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Transcribing agency | Uk |
| Modifying agency | StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | YQAA |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CHE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chee, Harold. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc. | Harold Chee, Rod Harris. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pitman, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 383p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Provides an introduction to marketing and international marketing taking an applied approach wherever possible. The text relates theory to practice, looks in detail at issues in marketing, services, exporting and points out the full implications of adopting a market-led strategy for organizations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing |
| Source of heading or term | thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Rod. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10046963 |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 8 |
| Cataloger's initials, CIN (RLIN) | 010831 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 6 | 658.8 CHE | 107001 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 13 | 1 | 658.8 CHE | 107000 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 16 | 6 | 658.8 CHE | 106999 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 11 | 3 | 658.8 CHE | 107002 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 15 | 2 | 658.8 CHE | 107003 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | |||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 15 | 1 | 658.8 CHE | 107004 | 01/03/2022 | 1 | 31.00 | 14/08/2017 | Long Loan | 17/02/2022 | ||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 12 | 658.8 CHE | 124279 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 18 | 5 | 658.8 CHE | 101056 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | 22/02/2018 |