Business research methods / Donald Cooper, Pamela Schindler.
Material type: TextSeries: Irwin/McGraw-Hill series in operations and decision sciencesPublication details: Chicago, Ill. ; London : Irwin, 1998.Edition: 6th edDescription: xvi, 703 p. : ill. 24 cmISBN:- 9780256239522 (hbk.) :
- 0071156771 (pbk)
- 658.0072 COO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 COO (Browse shelf(Opens below)) | 1 | Available | 116250 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 COO (Browse shelf(Opens below)) | 1 | Available | 116251 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 COO (Browse shelf(Opens below)) | 1 | Available | 110380 |
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658.0072 COO Business research methods / | 658.0072 COO Business research methods / | 658.0072 COO Business research methods / | 658.0072 COO Business research methods / | 658.0072 GUM Qualitative methods in management research. | 658.0072 HAC Doing research projects in marketing, management and consumer research / | 658.0072 OGO Research methods for business and management : a guide to writing your dissertation / |
Previous ed.: 1994.
Includes bibliographical references and index.
Business Research Methods focuses on managerial decisions, emphasising the need for sound reasoning, problem identification and formulation, and testing. The sixth edition contains a new chapter devoted exclusively to ethics.