Business research methods /
Cooper, Donald.
Business research methods / Donald Cooper, Pamela Schindler. - 6th ed. - Chicago, Ill. ; London : Irwin, 1998. - xvi, 703 p. : ill. 24 cm - The Irwin/McGraw-Hill series, operations and decision sciences . - Irwin/McGraw-Hill series in operations and decision sciences. .
Previous ed.: 1994.
Includes bibliographical references and index.
Business Research Methods focuses on managerial decisions, emphasising the need for sound reasoning, problem identification and formulation, and testing. The sixth edition contains a new chapter devoted exclusively to ethics.
9780256239522 (hbk.) : £62.99 0071156771 (pbk)
97030873
Industrial management--Research
Business--Research
Business--Methodology
Business and Management.
Management & management techniques
Market research
658.0072 COO
Business research methods / Donald Cooper, Pamela Schindler. - 6th ed. - Chicago, Ill. ; London : Irwin, 1998. - xvi, 703 p. : ill. 24 cm - The Irwin/McGraw-Hill series, operations and decision sciences . - Irwin/McGraw-Hill series in operations and decision sciences. .
Previous ed.: 1994.
Includes bibliographical references and index.
Business Research Methods focuses on managerial decisions, emphasising the need for sound reasoning, problem identification and formulation, and testing. The sixth edition contains a new chapter devoted exclusively to ethics.
9780256239522 (hbk.) : £62.99 0071156771 (pbk)
97030873
Industrial management--Research
Business--Research
Business--Methodology
Business and Management.
Management & management techniques
Market research
658.0072 COO