Service management : strategy and leadership in service business /
Normann, Richard, 1943-
Service management : strategy and leadership in service business / Richard Normann. - 3rd ed. - Chichester : Wiley, c2000. - xix, 234p. : ill. ; 23 cm.
Previous ed.: 1991.
Includes bibliographical references (p. 229-230) and index.
The production of intangible products poses unique challenges to the world of management. This text provides a comprehensive framework on these issues, and looks into the characteristics and conditions necessary for success.
9780471494393 (pbk.) : �19.99 0471494399 �43.73
Services industries--Management
Service industries--Management
Strategic planning.
Leadership.
Business and Management.
Organizational theory & behaviour
Hospitality & service industries
HD9980.5
658 NOR
Service management : strategy and leadership in service business / Richard Normann. - 3rd ed. - Chichester : Wiley, c2000. - xix, 234p. : ill. ; 23 cm.
Previous ed.: 1991.
Includes bibliographical references (p. 229-230) and index.
The production of intangible products poses unique challenges to the world of management. This text provides a comprehensive framework on these issues, and looks into the characteristics and conditions necessary for success.
9780471494393 (pbk.) : �19.99 0471494399 �43.73
Services industries--Management
Service industries--Management
Strategic planning.
Leadership.
Business and Management.
Organizational theory & behaviour
Hospitality & service industries
HD9980.5
658 NOR