Internet marketing in hospitality / Barbara Cox, William Koelzer.
Material type:
TextSeries: NetEffect seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Description: xiv, 322 p. : ill. ; 24 cmISBN: - 0130984752
- 647.940285 COX
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940285 COX (Browse shelf(Opens below)) | 1 | Available | 124537 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940285 COX (Browse shelf(Opens below)) | 1 | Available | 124538 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940285 COX (Browse shelf(Opens below)) | 1 | Available | 124540 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940285 COX (Browse shelf(Opens below)) | 1 | Available | 219395 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940285 COX (Browse shelf(Opens below)) | 1 | Available | 124541 |
Includes index.
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).